September is almost here, and that means we're about to enter the middle of a great time for fake watch lovers in New York City. This fall we will see the launch of some kick-ass mono-brand boutiques here in the city, including A. Lange & Söhne, Jaeger-LeCoultre, and Blancpain. Just last week, we were invited into the new Blancpain store on Fifth Avenue for an early look (though doors are open to the public now ?the official launch will be in November). Here you will see a quick photo report of the new 1700 sq. ft. boutique located at 645 Fifth Avenue.
This store is large. I mean really large, especially for a fake watch store on Fifth venue. You walk in and are greeted by an expansive, open interface completely with a 360° animation of the Vallee de Joux. Four projectors work in sync to produce this imagery, which is the first of its kind in a retail environment.
Each collection is given its own space, and displays vary between vitrines and wall units.
The sheer size of the space allows an incredible range of product to be shown, including some absolutely incredible pocketwatches that I had never seen before.
Below are a few more images that we snapped inside. If you're in NYC or plan on visiting NYC, be sure to stop by the brand new Blancpain boutique. Details are:
Blancpain NYC
645 5th Ave, New York, NY 10022
(212) 396-1735
Watch-shopping Blancpain Inside Basel.Geneva 2012 Germany 8415